Frequency was established in 2005 by Liam Fitzgerald. As a designer with over 20 years of experience in graphic design, advertising and web development, Liam felt it was high time he was able to write about himself in the third person.
And while 2005 doesn’t seem like such a long time ago, we must remember that it was before such things as Facebook, Twitter and smartphones existed.
Such technological developments have brought instant, always-on communication into our lives and more importantly, instant access to funny cat pictures. But in many ways they have also complicated the way we communicate both for leisure and business.
So for those who still find the internet a bit scary, the jargon too confusing and who don’t want their competitors to beat them at the web game - our mission is to help.
Liam began his design career in his early teenage years by drawing his favourite band logos in ballpoint pen onto clothing occasionally with the owners’s permission. He was astute enough to know that this particular market was limited in scope so he opted to have formal design training at the Limerick School of Art and Design. Four years later armed with a diploma and an honours degree he headed out into the big bad world seeking fame and fortune and ended up working in a windowless warehouse on an industrial estate. This was not part of the plan. Despite or perhaps because of the lack of natural light he spent 3 years there learning the design trade. From print to typeface design, exhibitions, multimedia and most importantly the nascent technology that was the early internet.
The next seven years were spent in Dublin working for design and advertising companies across print and digital media. Frequency was founded in 2005 and now helps clients across the globe to communicate effectively through design.
His favourite authors (not including Frequency clients, because they are the bestest writers ever) include Cormac McCarthy, Kurt Vonnegut and Dr Seuss.
Admin / Accounts
Marian’s career trajectory has taken her though the travel industry to being a key part of a startup airline, from motherhood to being admin and finance at Frequency. Her interests include swimming, cycling and the Police Academy movies or in fact any movie featuring the talents of the world’s most important man, Steve Guttenberg.