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Web Design
Web design is in many ways even more difficult to describe than graphic design. As it is so intimately linked with the technology that delivers it web design is often seen as an entirely technical medium.
However the design aspect of the term "web design" still retains all of the characteristics of graphic design for print media. Colour, layout, typography and legibility are just as important in design for the computer screen as they are for paper. However the medium itself presents a whole new set of opportunitites and challenges in that the viewer can interact with the information presented in a way that is not possible with the printed word.
Perhaps, leading designer Jeffery Zeldman describes it best:
"Web design is the creation of digital environments that facilitate and encourage human activity; reflect or adapt to individual voices and content; and change gracefully over time while always retaining their identity".
While that may not be the most instantly accessible explanation it does try to cover the huge range of online activities that are now either correctly or incorrectly labelled as web designs or websites. From simple brochure sites to advanced online applications and communities the medium that is the web is constantly expanding and progressing at a rate that is impossible to quantify.
At Frequency we begin every web design project by identifying the objectives of our client. We feel it's important to have a thorough understanding of the desired functionality of a website before we even begin to consider it's form.
Too often people are confused by the endless stream of techo-speak that seems to pervade every discussion and article about webdesign. You don't need to know your PHP from your ASP or your RSS from your CSS - we can take care of all that - what you do need to know is what results you want to achieve with your online presence.
The underlying technology and it's associated terminology should never obscure the purpose of the site and the value it should deliver both to the end user and the client.
We can provide design, hosting, and other technologies for your site as well as offline and online promotion that will ensure a return on your investment. We have other articles within our services section that will help to clarify some of the web technologies that we can provide.
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However the design aspect of the term "web design" still retains all of the characteristics of graphic design for print media. Colour, layout, typography and legibility are just as important in design for the computer screen as they are for paper. However the medium itself presents a whole new set of opportunitites and challenges in that the viewer can interact with the information presented in a way that is not possible with the printed word.
Perhaps, leading designer Jeffery Zeldman describes it best:
"Web design is the creation of digital environments that facilitate and encourage human activity; reflect or adapt to individual voices and content; and change gracefully over time while always retaining their identity".
While that may not be the most instantly accessible explanation it does try to cover the huge range of online activities that are now either correctly or incorrectly labelled as web designs or websites. From simple brochure sites to advanced online applications and communities the medium that is the web is constantly expanding and progressing at a rate that is impossible to quantify.
At Frequency we begin every web design project by identifying the objectives of our client. We feel it's important to have a thorough understanding of the desired functionality of a website before we even begin to consider it's form.
Too often people are confused by the endless stream of techo-speak that seems to pervade every discussion and article about webdesign. You don't need to know your PHP from your ASP or your RSS from your CSS - we can take care of all that - what you do need to know is what results you want to achieve with your online presence.
The underlying technology and it's associated terminology should never obscure the purpose of the site and the value it should deliver both to the end user and the client.
We can provide design, hosting, and other technologies for your site as well as offline and online promotion that will ensure a return on your investment. We have other articles within our services section that will help to clarify some of the web technologies that we can provide.
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the frequency blog
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.Frequency Launches Caulfields SuperValu site 08 September 2009 The Caulfield's SuperValu site was developed by Frequency to specifically cater for the needs of the… Read more
