Services
Identity Design
Identity design can be described as the art of visualising a personality for an organisation or individual.
A successful identity should convey the core values of the organistation in a way that is instantly recognisable, unique and visually attractive. In real terms a corporate Identity is the visual representation of an organization, including its logo, design, typefaces and colours, as well as its philosophy.
So how can a simple logo or typeface convey a complex set of ideas?
The combination of colour and shape can often provoke an emotional or sub-conscious reaction from the viewer, this is not a new idea and has been used by artists for centuries. In modern design these techniques are supported by typography and the use of a constantly changing visual language that has developed since mass media began with the invention of Gutenberg's printing press.
When applied consistently to all communications, the identity communicates the organisation's aims and ideals through a process of association.
At Frequency our process of identity design includes, research, competitive analysis, experimentation, discovery and refinement. We create strong, creative and unique identities that ensure that our client's organisation or brand stands out from the competition and delivers real results.
Return to Services list
A successful identity should convey the core values of the organistation in a way that is instantly recognisable, unique and visually attractive. In real terms a corporate Identity is the visual representation of an organization, including its logo, design, typefaces and colours, as well as its philosophy.
So how can a simple logo or typeface convey a complex set of ideas?
The combination of colour and shape can often provoke an emotional or sub-conscious reaction from the viewer, this is not a new idea and has been used by artists for centuries. In modern design these techniques are supported by typography and the use of a constantly changing visual language that has developed since mass media began with the invention of Gutenberg's printing press.
When applied consistently to all communications, the identity communicates the organisation's aims and ideals through a process of association.
At Frequency our process of identity design includes, research, competitive analysis, experimentation, discovery and refinement. We create strong, creative and unique identities that ensure that our client's organisation or brand stands out from the competition and delivers real results.
+broadcast
the frequency blog
-
.Frequency Rocks with Roadrunner Records 09 April 2010 We are delighted to be working with the world's finest record label for rock and heavy metal, Roadrunner… Read more
-
.Site Update: Sweet Cicely Catering 02 February 2010 After an extremely busy few months we finally have a spare five minutes to update our portfolio. First… Read more
-
.Frequency Launches Caulfields SuperValu site 08 September 2009 The Caulfield's SuperValu site was developed by Frequency to specifically cater for the needs of the… Read more
